Sixteen questions you already know the answers to.

Question 1. What is your name, and what is your role at the clinic?

Question 2. What will you mostly ask Claude to help with?

Emails, patient handouts, social posts, letters to GPs, website pages, something else.

Question 3. In two or three sentences, what is Masterton Foot Clinic and where is it?

Question 4. Who does the clinic serve, and what are they usually dealing with when they reach you?

Question 5. What makes Masterton Foot Clinic different from other podiatry clinics?

In your words, not the brochure’s.

Question 6. Who are the people you write to most?

Patients, GPs and other referrers, the team, suppliers, ACC.

Question 7. Which of those readers needs the most care, and what does that care look like on the page?

Question 8. Pick three words for how the clinic should sound.

For example: warm, clear, plain.

Question 9. Paste in one piece of writing you are proud of.

Claude learns more from one real example than from any list of adjectives.

Question 10. Paste in one piece of writing that is wrong for the clinic, and say why.

Question 11. Which words and phrases belong to the clinic and should keep appearing?

Question 12. Which words must never appear?

Sales language, clichés, clinical words your patients would never use.

Question 13. What facts must be right every single time?

Phone numbers, the address, opening hours, the practitioners and what each one treats.

Question 14. Which facts change often enough that Claude should ask rather than guess?

Prices, appointment times, who is in clinic which day.

Question 15. What should Claude never do without checking with you first?

Quote a price, give clinical advice, name a patient, promise an appointment, send anything.

Question 16. Are there clinic rules about AI, privacy or patient information that every piece of work has to follow?

Say them here in plain words. Patient health information is the big one, so be clear about what Claude may and may not see.